Email marketing generates the highest Return on Investment (ROI) among other marketing strategies. For investing each dollar in email marketing, you can consider an average return of 38 dollars. Such a cost-effective marketing strategy is the best for many business owners and marketers. Sending out…
Depending on the job you hold, you may encounter hundreds of emails a day. Regardless of whether you encounter one or one thousand emails, there are specific business email etiquette rules you need to follow. Here are nine base rules you will need to observe whenever you are dealing with business emails.
Thanksgiving is about more than just giving thanks at home. Businesses can and should get into the spirit. By taking advantage of some thanksgiving marketing ideas, you will enjoy a high ROI.
In our previous articles, we have stressed the importance of making sure that your marketing includes elements of personalization. It is a staple in any marketing strategy, and it is one that customers have come to expect; if it is not there, it can significantly…
In business-to-business (B2B) sales, a transaction occurs between two businesses. One provides the service, product, or information whereas the other purchases the service, product, or information. Because you are targeting businesses (and not individuals), your marketing should focus more on your customer’s needs from a…
Google Alerts, Media Monitoring, And You No one will argue that Google Alerts is a very useful tool for marketers, to the point that suggesting you should stop using it is nearly clickbait (we promise it’s not, but it did get your attention!) Setting Google…
