Email marketing generates the highest Return on Investment (ROI) among other marketing strategies. For investing each dollar in email marketing, you can consider an average return of 38 dollars. Such a cost-effective marketing strategy is the best for many business owners and marketers. Sending out…
Depending on the job you hold, you may encounter hundreds of emails a day. Regardless of whether you encounter one or one thousand emails, there are specific business email etiquette rules you need to follow. Here are nine base rules you will need to observe whenever you are dealing with business emails.
There are few things worse than spending time writing an email, finding or creating graphics for it, choosing a specific distribution list, and sending it off—only to find out it never made it to your intended recipients because you used spam words. The surge of…
In our previous articles, we have stressed the importance of making sure that your marketing includes elements of personalization. It is a staple in any marketing strategy, and it is one that customers have come to expect; if it is not there, it can significantly…
In business-to-business (B2B) sales, a transaction occurs between two businesses. One provides the service, product, or information whereas the other purchases the service, product, or information. Because you are targeting businesses (and not individuals), your marketing should focus more on your customer’s needs from a…
Make Your Brand Voice Stand Out In today’s crowded business world, brand awareness is a constant struggle. The big guys might have the budget to run expensive marketing campaigns just to build awareness of their brand…but the big guys don’t need it, since people already…
Google Alerts, Media Monitoring, And You No one will argue that Google Alerts is a very useful tool for marketers, to the point that suggesting you should stop using it is nearly clickbait (we promise it’s not, but it did get your attention!) Setting Google…
Are You Ready To Fly With Shopify? If you’re already a member of Shopify’s network of hundreds of thousands of e-commerce sites, or considering becoming a member, you might wonder about how to optimize your Shopify email marketing. We’re coming at you today with some…
Keep Your Talent Retaining employees is always more cost-effective than hiring replacements, full stop. Using appropriate employee retention strategies and taking care of your talent isn’t just the right thing to do, it’s good business. Let’s talk about why you should implement strategies to reduce…
ECommerce Battle Royale! So chances are you’re here because you are: Setting up an ecommerce site Thinking about changing the platform you use for your ecommerce site Looking for better email marketing tools for your current ecommerce site Really confused and have no idea how…
