Retaining Your Customers Just Makes Cents Did you know it costs up to five times as much to attract a new customer as it does to retain an existing customer? Yet more companies focus on customer acquisition than on customer retention strategies. Doesn’t seem like…
Referrals: Let Your Clients Be Your Marketing Asking for referrals is a fantastic way to market your business; people naturally trust recommendations from colleagues or business partners more than they do any other source. Since many people are hesitant to refer potential clients to you…
B2B leads: Mining gold on the internet For many businesses, B2B lead generation is like panning for gold; it’s hard to find, there doesn’t seem to be any rhyme or reason, and while some organizations seem to have wild success, it seems impossible to tell…
Compliance And You While sending emails seems harmless, the regulatory environment surrounding email use has gotten tighter in recent years. While following common sense is an excellent starting point, it’s still a good idea to have some general knowledge of email archiving and compliance laws,…
Phishing attacks have become a severe problem for both individuals and businesses. The rallying cry has always been “watch out for phishing scams,” but how can people tell a phishing email from a real one? Cybercriminals are looking for the next big score, and that…
There’s no question that email marketing is an effective marketing channel. In fact, according to a study by McKinsey, it’s quite possibly the most effective one because it’s 40x more likely to convert customers compared to social media channels like Facebook and Twitter. In fact,…
So you need to change your Gmail address or your Gmail display name? Or maybe you just need to make a new Gmail account? Maybe you’ve switched jobs, changed names after marriage, moved to a new location, or even just gotten tired of the same…
What does CC mean in an email? How do you use it in a professional email? How do you even cc an email? What does cc in email stand for? And what about BCC? What does that even mean? Let’s find out in another exciting…
Stop the Flow of Uncategorized Emails: Creating And Using Folders (Labels) in Gmail Today we’re going to show you how to create folders in Gmail, although in Gmail they are referred to as labels. Gmail folders AKA labels are a powerful tool for organizing and…
BCC: What they Mean And How Do You Use Them? BCC email – How do you use BCC? What does BCC mean? Why would you use it instead of CC? Can BCC see other BCC? Why use BCC in email? Let’s learn about the BCC…
