Customer Loyalty Through Better Communications It costs five or more times as much to attract a new customer as it does to retain an existing one, and existing customers spend nearly double as much on average as new customers do on each purchase, so it…
Are You Ready To Fly With Shopify? If you’re already a member of Shopify’s network of hundreds of thousands of e-commerce sites, or considering becoming a member, you might wonder about how to optimize your Shopify email marketing. We’re coming at you today with some…
Keep Your Talent Retaining employees is always more cost-effective than hiring replacements, full stop. Using appropriate employee retention strategies and taking care of your talent isn’t just the right thing to do, it’s good business. Let’s talk about why you should implement strategies to reduce…
ECommerce Battle Royale! So chances are you’re here because you are: Setting up an ecommerce site Thinking about changing the platform you use for your ecommerce site Looking for better email marketing tools for your current ecommerce site Really confused and have no idea how…
Retaining Your Customers Just Makes Cents Did you know it costs up to five times as much to attract a new customer as it does to retain an existing customer? Yet more companies focus on customer acquisition than on customer retention strategies. Doesn’t seem like…
Referrals: Let Your Clients Be Your Marketing Asking for referrals is a fantastic way to market your business; people naturally trust recommendations from colleagues or business partners more than they do any other source. Since many people are hesitant to refer potential clients to you…
B2B leads: Mining gold on the internet For many businesses, B2B lead generation is like panning for gold; it’s hard to find, there doesn’t seem to be any rhyme or reason, and while some organizations seem to have wild success, it seems impossible to tell…
Compliance And You While sending emails seems harmless, the regulatory environment surrounding email use has gotten tighter in recent years. While following common sense is an excellent starting point, it’s still a good idea to have some general knowledge of email archiving and compliance laws,…
Phishing attacks have become a severe problem for both individuals and businesses. The rallying cry has always been “watch out for phishing scams,” but how can people tell a phishing email from a real one? Cybercriminals are looking for the next big score, and that…
There’s no question that email marketing is an effective marketing channel. In fact, according to a study by McKinsey, it’s quite possibly the most effective one because it’s 40x more likely to convert customers compared to social media channels like Facebook and Twitter. In fact,…
